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Lightboxes for Trade Shows
By Andy Keeler
Light boxes are quickly becoming the next trade show craze. There is something magical about back lit graphics that works really well in the trade show environment. Although I haven't seen anything on the order of an entirely back lit display, I have seen hundreds of kiosks and towers set up to be used as light boxes. Kiosks and towers give your company a great point at which to begin conversation, and the lightbox only adds power to the demonstration.
The primary difficulty with light box kiosks is getting electricity to your kiosk without leaving an unsightly cord in the middle of your trade show booth. This is really easy if you have purchased trade show flooring, but it can be incredibly difficult if you have not. The last thing you want is to have your booth staffers tripping over an unsightly cord while they are trying to present information to attendees. If you have no way to hide the electrical cord that will be running from behind your booth to your kiosk, you should at least align your kiosk with one edge of your exhibiting space instead of having it directly in front of your booth.
There is no denying the impact of light box kiosks at trade shows. They give off a friendly glow that visitors can't seem to resist. Lightboxes work especially well at larger trade shows where attention is harder to get. The draw of the light can bring visitors from distant booths to take a closer look at the products and services you have to offer.
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