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Trade Show Reporting
By Ron Adler
Throughout the business world, companies are scrutinizing marketing budgets more than ever. However more and more, they are doing so with a broader value perspective – not by simply looking at numbers. They are looking at things like the total lifetime value of a client, and they are paying more attention to non-tangible value items such as brand awareness.
In order to keep your trade show budget in tact (and maybe even expand it in years to come), it's important to follow up your trade show with a Trade Show Report. Trade Show Reports should be multi-faceted, and contain hard numbers, observations, recommendations, and estimated lifetime values.
Each company will have a different set of values for their customers, but here's an example of items that a business-to-business company might report.
Taking a step back and getting all of these important items on paper is invaluable come budget time and when it comes time to plan for next year's shows.
Ron Adler has been working in the exhibit industry with Adler Display (http://www.adlerdisplay.com) for over 30 years. Ron has designed and created some of the most unique and creative displays in the mid-Atlantic region including several Visitor Centers in Maryland as well as dozens of exhibits for museums and hospitals throughout the United States.
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http://EzineArticles.com/?Trade-Show-Reporting&id=236966
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