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Island Displays and 20' x 20' Booths
By Andy Keeler
Many veteran exhibitors swear by island displays at conventions and trade shows, but these spaces present a number of problems to more inexperienced exhibitors. An island display is surrounded on all sides by aisles, and usually islands are 20' x 20' or 20' x 40' spaces. The challenge for the exhibitor is to fill the space with a display that looks attractive and engaging from all angles.
In addition to placing high demand on your display budget, an island display places a lot of stress on the staff of your trade show booth. Your staff members must be able to receive incoming leads from all angles. Most people who choose to register for an island display have a dedicated staff of sales people who have a lot of experience with working trade shows as well as participating in the trade show environment. If this is your first trade show, it is probably best for you to register a smaller booth to practice your skills.
Despite the challenges presented by the island display, a well-designed island booth can make a huge impact at a trade show. The sheer size of most island displays is enough to leave an impression on exhibitors and attendees for a long time to come. Think back to your past trade show experience. You probably remember the booths that were the largest more than you remember the tiny tabletop exhibit with one person staffing it. If you can pull off the island display, you can make a lasting impression.
At Tradeshowdirect, we specialize in providing high-quality trade show displays and booths to our customers across North America. Check out our trade show articles for more information about trade shows and displays.
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